RFM President and Chief Executive Officer Jose A. Concepcion III cited the sales of branded consumer goods beneath Selecta ice cream, Fiesta pasta, and Selecta Milk published robust increase inside the first 9 months of the year.
Ice cream sales still sustained a double-digit increase no matter the onset of La Niña due to the rush for availability, affordability and visibility of the goods.
The TV marketing campaign P59 pasta-and-sauce dish inside the 1/3 region boosted Fiesta pasta’s performance, even as the Royal pasta emblem launched its P135 pasta-and-sauce spaghetti dish bundle that stepped forward sales.
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